TASK 1B: Professional Communication Technologies
Having read through Reader 1, it's really opened my eyes to the different forms of 'Web'. Prior to reading through the section I genuinely had no idea there was various web platforms! (Is that silly of me?) Now having digested the reader the early platforms 1.0 and 2.0 fully make sense.
Web 1.0 - A one way communication from creator to audience.
Web 2.0 - An interactive communication between creator and audience.
It was after having the platforms defined to me that I realised, in my entire online footprint, Web 2.0 is where the vast majority of my online communication takes place. This is done on a daily basis using forums such as Facebook, Twitter, Instagram, Snapchat and various other social media applications. Despite the fact I visit these forums for mainly personal use I am ALWAYS careful as to what I put out for people to see, as I always have my career in mind when posting. As well as being a great asset for promoting a career and what someone is doing, it can easily have a detrimental effect. With posts reaching a wide audience, although on a personal page, they are visible to a large circle of industry folk, whom have acquaintances with your online colleagues, friends & peers. With Web 2.0 being so wildly used now, it would be silly not to try and use it to your advantage. But remembering that professional and personal situations shouldn't overlap.
A personal example of this is my Facebook and Twitter. Facebook is used purely for me to stay in touch with friends, events happening, birthdays, general life updates from the people I have met and know well. I post status updates, memes, pictures and stories to do with all sorts of things, my friends will relate to. However my twitter is only for professional use, postings are strictly work related e.g: projects I'm working on, dates for performances of productions I'm involved in and so on. I use my twitter to not only follow my 'actory' friends and people I admire in the industry, but also casting directors, producers, directors and agents I am familiar with the work of. This is so should I meet them at events I can show I'm engaged in their work and knowledgeable about the going on's of the ever changing industry. I pose the question to myself, am I use Web 2.0 platforms enough to my advantage? Is there more I can do using the platforms professionally to get my work seen and my face known? Having your face recognised and remembered is vital to getting seen for auditions, but what measures need to take place to ensure that private and professional pages do not overlap?
The reader explains there are three competencies that are relevant to the understanding of Web 2.0 in regards to professional practice. These being:
* Architectures of participation:
This point of the three I personally found the hardest to digest, as it's meaning was the most alien to me. During my research into the topic after the reader, a summary of AOP that really resonated with me was one by Vangie Beal, Managing Editor of Web Company Webopedia.com. he described it as "A phrase coined by Tim O'Reilly that is used to describe the nature of systems that are designed for user contribution. Architecture of Participation is a Web 2.0 concept in which a community of users contributes to the content or to the design and development process." Working in an industry such as the arts, development is key. So after the summary I see that architectures of participation in Web 2.0 are the systems in which we use to post content, ideas, opinions, showreels, headshots and various other things for feedback and comments from other users.
* Remixable data and transformations:
This focuses on the continuing lack of distinction from an artist producing something and the audience consuming it, with users covering both categories, whereas in Web 1.0 the producer would post and the audience would consume. This allows, during Web 2.0 the audience (the consumer) to be more actively involved and engaged by also being an artist (the producer) which is key in all industries.
This for me was the easiest to get my head around. It is the idea that the information from users on various systems is harnessed (the knowledge of the large worldwide audience) basically giving platform users a self-service opinion for various issues or questions. Or directing you to the correct site to find other peoples opinions on matters you've googled for example.
Phewwww. I know this post may seem like waffle, but sometimes I find it so much easier to get things written down!
REFERENCES:
Institute for Work Based Learning 2016 Reader 1 2016-2017. London: Middlesex University
Webopedia.com Vangie Beal, Managing Editor 2016. Website, worldwide.
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